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BEAUTY

26 posts

The beauty industry has been on the rise for years. Discover the biggest marketing trends in the beauty industry plus examples from leading beauty brands to inspire your own strategies.

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  • 6 minute read
  • BEAUTY
  • BUSINESS
  • DESIGN
  • FASHION
  • SUSTAINABILITY

The Circular Theory & Sustainable Business

  • ByJudy Daghestani
  • November 3, 2020
Exploring the Circular Theory. Meet Najia Qazi, Founder of Dubai based platform, Sustainable Narrative, which hones in on how to…
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  • 3 minute read
  • BEAUTY
  • BUSINESS
  • FASHION
  • HOSPITALITY

The Customer-First Approach

  • ByJudy Daghestani
  • August 11, 2020
There is no brand without loyal customers. The 18 billion dollar Zara, thrives in its category by “co-creating its products…
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  • 3 minute read
  • BEAUTY
  • BUSINESS
  • FASHION
  • HOSPITALITY
  • TECH

Op-Ed: The Consumer You Knew, No Longer Exists

  • Byadmin
  • August 11, 2020
Photo by Artem Beliaikin on pexels Adapt to survive. With shifting consumer behaviors, 2020 has been named as…
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  • 7 minute read
  • BEAUTY
  • BUSINESS
  • CAREERS
  • FASHION
  • HOSPITALITY

Natasha Hatherall-Shawe, Founder, Tish Tash Marketing & Public Relations

  • ByJudy Daghestani
  • August 11, 2020
Genuine marketing goes a long way. “I started TishTash 8 and a half years ago after moving to…
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  • 3 minute read
  • BEAUTY
  • BUSINESS
  • FASHION
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The Contactless Shopping Experience

  • ByJudy Daghestani
  • August 11, 2020
Leave at your door? CHECK. Since the start of COVID-19, we’ve seen a sudden shift in how technology…
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  • 8 minute read
  • BEAUTY

Alexys Mackenzie, Founder, You Beaut

  • ByJudy Daghestani
  • August 11, 2020
Personalized beauty straight to your doorstep. Listed as one of the top subscription boxes in UAE in 2020 alongside…
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  • 8 minute read
  • BEAUTY
  • TECH

Mouna Azirar Ellis, Managing Partner, Hoiisa

  • ByJudy Daghestani
  • August 9, 2020
Exploring 'conscious consumerism.' "Conscious consumerism is what we strive for. We are mindful of the Earth, charitable impacts,…
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  • 3 minute read
  • BEAUTY

Nayritta, Owner, Nayritta’s Talk

  • ByJudy Daghestani
  • July 3, 2020
Connecting the aesthetic industry with beauty experts. Beauty Guru Nayritta, and the force behind the region's first multi-cultural…
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