5 Pillars To Building A Powerful Social Media Strategy

We get how busy things can get, which is why we have come out with a bite-sized edition of Curated Conversations that translates our guests’ key learnings into digestible, effective information that you can absorb in 5 minutes (or less) anytime, anywhere. We like to think of it as a crash course on-the-go to make sure you can rev up your career even when you only have minutes to spare. Real advice, real experts, real quick. That’s a promise.

Social Media Strategy

Being able to keep up with the ever-evolving world of social media is a mammoth undertaking. To better understand the key components of building a killer social media strategy, Rohma Theunissen sat down with Mike Khouri, Founder & Managing Director of social-first creative agency Tactical, to find out the tips and tricks that brands – and individuals – can use to maximize their ROI.

About Mike Khouri

Bio’s are serious and boring, Dubai-based Founder and Managing Director of Tactical, Mike Khouri, believes in being neither. He’s a champion of people who create kick-ass work for bold, global brands. Mike founded Tactical in 2013, a global social-first creative agency that works with the world’s most prominent social media platforms. They are the first agency in the Middle East to partner with Snapchat and TikTok, platforms that are shaping the future of social and media. Other notable clients include Spotify, Amazon, Jumeirah Group, Etihad, PRG and IMG, to name a few.

Tactical innovates at the speed of social, and have achieved this through launching Vertical, the region’s first studio exclusively dedicated to producing made-for-mobile content. In addition to this, Tactical launched ‘Prism’, proprietary technology that solves the problem of quality creative produced at scale for digital advertisers. Tactical also developed the first dedicated social AR team in the region, focused on delivering innovative mixed reality solutions to brands. Khouri’s philosophy is to deliver a best-in-class social experience by evolving with the audience, moving organically into the future with developing trends and tech innovations. Tactical’s approach is holistic, covering all bases with an in-house team of strategists, mixed reality experts, animators and social specialists. The team delivers award-winning social and media experiences that sit on the cusp of what’s next in social and culture.

A truly people-first organisation, Tactical celebrates diversity (the team consists of 17 nationalities and is 61% women) and a progressive work environment noticeable in their “Work That’s Flex’ (WTF) and unlimited leave policies. Mike is a thought leader in the industry, regularly speaking on webinars about the future of social and mobile. He also works with the next generation of creatives and innovators, speaking at schools, universities and TEDxYouth.