Deciphering Consumer Mindsets In 2021

“People are hopeful that’s for sure, there is a light at the end of the tunnel with the vaccine. But overall, people are still selective of how they spend their money. Shopping isn’t top of the list.”

– Judy Daghestani, Founder and Managing Director, Curated Today

Kicking off the second season of Curated Conversations, Rohma Theunissen is joined by Curated Today’s Founder, Judy Daghestani to talk about the evolution of the Curated platform, consumer mindsets in 2021, industry trends, sustainability, the COVID-19 vaccine and of course, the pandemic. As the UAE undergoes a second wave of the virus, this episode was virtually recorded to uphold social distancing practices.

About Judy Daghestani

A graduate of University of Southern California’s MSc Marketing program, Judy Daghestani, is the founder of Curated Today and Dubai-based boutique market research and brand development consultancy LFHM Middle East in Dubai. Born and raised in Southern California and having worked for high-profile luxury and retail brands such as Tiffany & Co., Ralph Lauren & Bloomingdales and Harvey Nichols in Dubai, Judy is highly knowledgeable about our inter-cultural, Middle Eastern retail market and holds an avid passion for consumer insights and psychology. Judy partnered with ESMOD Fashion Institute in Dubai to teach Luxury Brand Development and also is the Co-Founder of EASTWAVE Concept, a virtual pop-up that supports MENA designers reach global audiences.