“In traditional retail, you buy stock and if it doesn’t sell, it moves into clearance. But for us, the longer we hold on to stock, the higher its value – and that is really unique.”
-Nohman Ahmed, Co-Founder of Presentedby
Retail in 2020 has been nothing short of a challenge. But amidst the turmoil, British-born luxury sneaker consignment retail concept, Presentedby is thriving. Having recently opened their third global flagship store at Level Shoes in Dubai Mall this month, Rohma Theunissen caught up with two of the brand’s co-founders, Nohman Ahmed and Ridwane Ettoubi to talk about the luxury sneaker market, their Middle Eastern customer, why the consignment retail model works and what it takes to sell $150,000 sneakers.
Headed by Ridwane Ettoubi, Presentedby has become a beacon of sub-culture and a destination for sneaker and streetwear obsessives attracting some of the biggest names in the music, sport and arts industry such as Neymar, Coi Leray, Sanchoo, Dave East, The Game and Gunna. Since they opened their doors in 2017, Presentedby have now started expanding and having opened their consignment store in world-renowned Parisian Luxury department store Le Bon Marché in Paris earlier in 2020, and most recently at luxury department store Level Shoes in The Dubai Mall in Dubai. Each store they open continuously brings experiential retail experiences with its award- winning interiors and highly desirable product offering.
Presentedby is owned by Undercover Brothers, a privately owned group founded by brothers Riz, Imran and Nohman Ahmed who over the past couple of years have successfully attained and established three major companies; Crep Protect, Presentedby and KLEKT.
About Level Shoes
Level Shoes is a globally recognised retail concept and destination dedicated to the world of designer footwear and accessories. The store offers a wide range of unique services; from shoe experts to foot therapies, culinary delights, a dedicated concierge service as well as a regional online shopping platform. The curated space is divided into 40 designer boutiques and five multibrand areas each designed with its own bespoke personality: Women’s Designer, Women’s Accessories, Women’s Contemporary, Men’s Designer, Men’s Accessories, Trends and Kids.