Driving E-Commerce Growth

I ultimately think that [digitization] success for the retail industry will be when customers stop saying ‘I shop online,’ ‘I shop offline,’ and it’s just called “shopping.”

– Edward Sabbagh, Managing Director & VP Growth, Farfetch EMEA


When it comes to luxury e-commerce, FARFETCH is the undisputed industry disruptor. Driven by an unparalleled sense of innovation, the platform has played a pivotal role in the survival and growth of luxury retail, paving the way with sustainable models and new technologies that facilitate the digitization of the luxury shopping experience.

Rohma Theunissen caught up with the force behind the FARFETCH brand in the Middle East, Edward Sabbagh, VP of Growth & Managing Director of EMEA, to talk about the evolution of the commerce, the pandemic, sustainability and why seamless omnichannel retail experiences are essential for the next generation of luxury consumers.

NOTE: This episode was recorded virtually to uphold social distancing etiquette – so there are a few glitches in sound but we think that makes the conversation even more authentic!

About Edward Sabbagh

As FARFETCH’s VP of Growth, Edward leads the overall development of the Growth function and strategic opportunities across all global markets. Additionally, Edward is the Managing Director for FARFETCH in Europe, Middle East and Africa (EMEA), working alongside talented and crossfunctional teams across offices in London, Dubai and Moscow. Edward joined FARFETCH in 2017 to set up and lead the business expansion across Middle Eastern markets. He oversaw the launch of FARFETCH’s regional website, app and operations, along with opening the first regional office in Dubai.


FARFETCH Limited is the leading global platform for the luxury fashion industry. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, FARFETCH began as an e-commerce marketplace for luxury boutiques around the world. Today the FARFETCH Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,300 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform.

FARFETCH’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. FARFETCH offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses FARFETCH Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and innovations such as Store of the Future, its connected retail solution.