Exploring Kuwait’s Luxury Heritage

“Kuwait was home to the first Chanel, Louis Vuitton and Dior boutiques in the GCC and these big luxury brands have been here since the 70’s. As a result, Kuwaiti women tend to be some of the most sophisticated in the region – they really know what they want.”

– Zainab Alabdulrazzaq, Editor in Chief, 3oud.com


With a legacy of luxury that can be traced back to the 70’s, Kuwait is one the most sophisticated markets within the GCC. Rohma Theunissen caught up with Zainab Alabdulrazzaq, influential entrepreneur and Editor-in-Chief of 3oud.com, to understand the Kuwaiti luxury market, the country’s position within the global and regional arena, the affluent local consumer, and how she managed to broker one of the biggest deals in the region that led to Tamdeen Group’s acquisition of 3oud.com.

About Zainab Alabdulrazzaq

Zainab is a highly respected Kuwaiti media personality and entrepreneur. With over a decade of experience, she is considered one of the most powerful women in fashion across the Gulf. Fluent in English and Arabic, Zainab started her career in 2011, as the editor of Marie Claire Arabia making her the first Kuwaiti to hold this position, anchoring the city on the global map. Zainab was born into the Alabdulrazzaq family, one of the most respected names in Kuwait. Her father, Abdulaziz Alabdulrazzaq, chief Amiri Protocol and Chamberlain spent over 30 years in the diplomatic and protocol administration of Kuwait at Amiri Dewan, the royal palace of the Emir of Kuwait. She has since joined the Office of the Kuwaiti Royal Palace and is a Member of the Amiri Protocol and Chamberlain of His Highness The Amir Of Kuwait (Amiri Diwan) and Member in administration of the Kuwait Cultural Center of Amiri Diwan. As a fashion pioneer, Zainab has worked closely to launch a multitude of international brands in Kuwait, including Boucheron, Charlotte Tilbury, Chloe, Dolce and Gabbana, Ralph Lauren, Fendi and helped launch Net-a-Porter in Kuwait through a first-of-its-kind event at the prestigious museum of natural history, Sheikh Abdullah al Salem Cultural Center.

In 2013, she was honored as Dolce and Gabbana’s ambassador for the entire Middle East. Zainab’s Kuwaiti heritage is a huge part of her vision for the fashion industry as she continuously supports local designers, entrepreneur, retailers, artists and more. Driven by her passion for fashion, this led her to launch 3oud.com in July 2015 (pronounced – Oud.com), a leading Arabic digital fashion hub headquartered in Kuwait. Recently, Alabdulrazzaq achieved a big milestone in her career by facilitating one of the biggest deals across the GCC where the Tamdeen Group acquired 3oud.com.

A leading Kuwaiti company in the fields of real estate development, investment and entertainment, the Tamdeen Group aims to promote and support digital media in Kuwait and the region. Zainab maintains her position as the Founding Editor-in-Chief at 3oud.com where she will continue to play an active and positive role in promoting Kuwaiti culture and young Kuwaiti talent. Zainab graduated from Bahrain University with a Bachelor’s in Mass Communication and Publication. She married Kuwaiti businessman Abdulkareem Tawfeeq Alnassar in 2018 and was blessed with baby boy Abdulaziz, her father’s namesake, in 2019.