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On the heels of the launch of Axel Arigato’s new Dubai store in Level Shoes, Rohma Theunissen caught up with the contemporary Swedish label’s co-founders, Max Svärdh and Albin Johansson to find out what it takes for contemporary brands to succeed in 2021. #bitesizedconversations
About Axel Arigato
Underground Swedish brand Axel Arigato headed by Albin Johansson and Max Svärdh made its place as a renowned footwear label in summer 2014. The brand follows a unique business model that prioritises innovation with the promise of creating a new shoe design every week. Establishing strong relationships through social media, the label has established itself as a luxury streetwear brand with a functional take.
About Level Shoes
Level Shoes is a globally recognised retail concept and destination dedicated to the world of designer footwear and accessories. The store offers a wide range of unique services; from shoe experts to foot therapies, culinary delights, a dedicated concierge service as well as a regional online shopping platform. The curated space is divided into 40 designer boutiques and five multibrand areas each designed with its own bespoke personality: Women’s Designer, Women’s Accessories, Women’s Contemporary, Men’s Designer, Men’s Accessories, Trends and Kids.