5 Tactics For E-Commerce Growth

We get how busy things can get, which is why we have come out with a bite-sized edition of Curated Conversations that translates our guests’ key learnings into digestible, effective information that you can absorb in 5 minutes (or less) anytime, anywhere. We like to think of it as a crash course on-the-go to make sure you can rev up your career even when you only have minutes to spare. Real advice, real experts, real quick. That’s a promise.

Edward Sabbagh on Curated Today

Given the surge in demand for online shopping as a result of the ongoing pandemic, e-commerce has been the savior for many brands and sectors during these unprecedented times. Rohma Theunissen sat down with Edward Sabbagh, VP of Growth & Managing Director for EMEA of leading global luxury platform FARFETCH, to ask him key tactics brands and organizations can employ to grow their e-commerce business in 2021, and beyond.

NOTE: This episode was recorded virtually to uphold social distancing etiquette – so there are a few glitches in sound but we think that makes the conversation even more authentic!

About Edward Sabbagh

As FARFETCH’s VP of Growth, Edward leads the overall development of the Growth function and strategic opportunities across all global markets. Additionally, Edward is the Managing Director for FARFETCH in Europe, Middle East and Africa (EMEA), working alongside talented and crossfunctional teams across offices in London, Dubai and Moscow. Edward joined FARFETCH in 2017 to set up and lead the business expansion across Middle Eastern markets. He oversaw the launch of FARFETCH’s regional website, app and operations, along with opening the first regional office in Dubai.


FARFETCH Limited is the leading global platform for the luxury fashion industry. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, FARFETCH began as an e-commerce marketplace for luxury boutiques around the world. Today the FARFETCH Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,300 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. FARFETCH’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. FARFETCH offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses FARFETCH Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and innovations such as Store of the Future, its connected retail solution.