The Rise of Podcasting

“Podcast listenership in the MENA region has gone up by 55%, and this figure is take from a 2021 report, so podcasting this shows just how relevant podcasts are in current society.”

– Rohma Theunissen, Podcast Host & Producer, Curated Today

The Rise of Podcasting

It’s no secret that the podcast market is booming, with Apple Podcasts reporting a 100% increase in published podcast titles since 2019. Judy Daghestani sits down with Curated Conversations host, and this episode’s guest, Rohma Theunissen to talk about the growing popularity of podcasts, looking at key facts and figures within the region, the unique appeal that this medium offers, the MENA listeners and just what it takes to launch, produce and host a successful, multi-season podcast series.

About Rohma Theunissen

A graduate of McGill University and Parsons School of Design, Rohma has amassed over a decade of experience in the international luxury fashion industry working for brands such as Carolina Herrera, Giorgio Armani, Marchesa, Harvey Nichols Dubai, Harper’s BAZAAR Arabia and NET-A-PORTER. With an avid passion for writing coupled with her love for fashion, beauty and wellness; Rohma is adept pinpointing the underlying societal and cultural themes that impact the industry on a regional and global scale. As host and producer of Curated Conversations, Rohma has launched the Middle East’s premier industry-focused podcast series which features prominent regional innovators on a bi-monthly basis. The series, which is an extension of digital regional insights platform Curated Today, explores pressing themes and industry topics that specifically address the evolving retail landscape within the MENA region. By profession, Rohma Theunissen is a strategic brand copywriting consultant, specializing in tactical, research-backed copy and content that fosters engagement and drives conversion. She is also a Founding Member of the acclaimed global copywriting community Write Minds, and contributing editor at Harper’s BAZAAR Arabia and Forbes Middle East. Follow Rohma: @rohmatheunissen