PR, Luxury and the Pandemic
Rohma Theunissen
"The role of a [communications] agency now has really evolved to be much more sales focused which is…
The Good, the Bad and the Unexpected
“It’s always evolving. You have to know what your passion is and what you’re good at as well…
Predictions For A Post-Pandemic Fashion Month
“Everybody is going to be using digital means now to tell their stories. The advantage that big [fashion]…
Rebuilding Beirut’s Creative Community
"The Lebanese fashion industry is quite an important one, both regionally and globally. So whatever we can do,…
The Customer-First Approach
Judy Daghestani
There is no brand without loyal customers. The 18 billion dollar Zara, thrives in its category by “co-creating its products…
Op-Ed: The Consumer You Knew, No Longer Exists
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admin
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Photo by Artem Beliaikin on pexels Adapt to survive. With shifting consumer behaviors, 2020 has been named as…
Edu-tainment & the Evolving of Influencer Content
The role of influencers during the pandemic. To succeed today as influencers, being tone-deaf is to die while…
Kelly Lundberg, Owner, Kelly Lunbderg Official
Transitioning from offline to online lifestyle coaching. With quarantine protocols around the world, in-person services have adjusted to…
Natasha Hatherall-Shawe, Founder, Tish Tash Marketing & Public Relations
Genuine marketing goes a long way. “I started TishTash 8 and a half years ago after moving to…