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BUSINESS

90 posts

Here we cover consumer behavior, shopping insights, facts and terminologies, market trends, innovation and culture news, regional competition and more in order to keep you in the loop.

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PR, Luxury and the Pandemic

  • ByRohma Theunissen
  • October 21, 2020
"The role of a [communications] agency now has really evolved to be much more sales focused which is…
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The Good, the Bad and the Unexpected

  • ByRohma Theunissen
  • September 30, 2020
“It’s always evolving. You have to know what your passion is and what you’re good at as well…
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Predictions For A Post-Pandemic Fashion Month

  • ByRohma Theunissen
  • August 26, 2020
“Everybody is going to be using digital means now to tell their stories. The advantage that big [fashion]…
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Rebuilding Beirut’s Creative Community

  • ByRohma Theunissen
  • August 18, 2020
"The Lebanese fashion industry is quite an important one, both regionally and globally. So whatever we can do,…
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The Customer-First Approach

  • ByJudy Daghestani
  • August 11, 2020
There is no brand without loyal customers. The 18 billion dollar Zara, thrives in its category by “co-creating its products…
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Op-Ed: The Consumer You Knew, No Longer Exists

  • Byadmin
  • August 11, 2020
Photo by Artem Beliaikin on pexels Adapt to survive. With shifting consumer behaviors, 2020 has been named as…
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Edu-tainment & the Evolving of Influencer Content

  • ByJudy Daghestani
  • August 11, 2020
The role of influencers during the pandemic. To succeed today as influencers, being tone-deaf is to die while…
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  • 7 minute read
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Kelly Lundberg, Owner, Kelly Lunbderg Official

  • ByJudy Daghestani
  • August 11, 2020
Transitioning from offline to online lifestyle coaching. With quarantine protocols around the world, in-person services have adjusted to…
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Natasha Hatherall-Shawe, Founder, Tish Tash Marketing & Public Relations

  • ByJudy Daghestani
  • August 11, 2020
Genuine marketing goes a long way. “I started TishTash 8 and a half years ago after moving to…
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