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FASHION

70 posts

Shopping offline to online and everything in-between. Here we explain what designers and consumers are thinking when it comes to clothing production and consumption habits respectively. We discuss topic such as how retailers can retain customers and staff and encourage conversion.

Cairo
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  • 4 minute read
  • FASHION

Recognizing Egypt’s Evolving Fashion Scene

  • ByReefaya Noortaj
  • September 7, 2021
Photo by Mohammed Hassan from Pexels Watch this space. Western couture houses have continuously taken inspiration from Egypt’s…
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Paula London
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  • 3 minute read
  • BUSINESS
  • CAREERS
  • DESIGN
  • FASHION

Designing Her Dream: Paula London

  • ByJudy Daghestani
  • July 11, 2021
Image Source: Paula London From model, to analyst, to designer. Meet the career maven who tried it all…
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  • 4 minute read
  • FASHION
  • TECH

Artificial Intelligence Is the Force Of The Future

  • ByReefaya Noortaj
  • July 6, 2021
Photo by Tara Winstead from Pexels Explore the most defining factor of the present and future of fashion.…
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Erica Steeves
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  • 4 minute read
  • FASHION
  • WELLNESS

L’Couture: Paving The Way For Ultimate Women’s Activewear

  • ByReefaya Noortaj
  • June 30, 2021
Image Source: L'Couture Empowering women to embrace a brighter, healthier, and more fulfilled lifestyle. Founder and fitness enthusiast,…
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  • 5 minute read
  • FASHION
  • SUSTAINABILITY

The New Thrifting Haven For The Middle East Feat. BAZAARA

  • ByReefaya Noortaj
  • June 22, 2021
Image Source: Bazaara Redefining the shopping experience in the Middle East. Introducing BAZAARA: MENA's newest thrifting app that…
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  • 4 minute read
  • FASHION
  • SUSTAINABILITY

Sharing [Fashion] is Caring Feat. rent.edit

  • BySaja El Mishri
  • June 15, 2021
Image Source: rent.edit The slow shift into conscious consumption. Meet Amy Tappin, connoisseur of style and sustainability and…
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Image Source: Boom & Mellow
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  • 4 minute read
  • BUSINESS
  • FASHION

Boom & Mellow: Leveraging The Gap In Affordable Accessories

  • ByReefaya Noortaj
  • June 7, 2021
Image Source: Boom & Mellow Establishing a brand's niche. Sima Barazi Haroun is an ultra-passionate entrepreneur and a…
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Azza Fahmy
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  • 3 minute read
  • BUSINESS
  • CAREERS
  • FASHION
  • PODCASTS

Building A Fine Jewelry Legacy

  • ByRohma Theunissen
  • June 3, 2021
Because of social media, the luxury consumers here [in Egypt] are quite similar to those anywhere else because…
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Edward Sabbagh on Curated Today
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  • 2 minute read
  • BUSINESS
  • FASHION
  • TECH

5 Tactics For E-Commerce Growth

  • Byadmin
  • May 27, 2021
We get how busy things can get, which is why we have come out with a bite-sized edition…
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