Understanding the Impact of COVID-19 on the Middle East

“It’s going to be a very long recovery and we are expecting it to take until the end of 2022 to reach the levels [of profitability] that we had at the end of 2019.”

– Chady Debs, Executive Director, Hall and Partners MENA

In this week’s podcast episode, Hall & Partners’ MENA Executive Director, Chady Debs, shares insight on the real impact that the Coronavirus pandemic has had on the region from a business and profitability perspective. Chady walks us through the GCC stats and figures and shares the details of how Hall & Partners MENA have pivoted their strategy to adapt to The New Normal.

About Hall and Partners

Hall & Partners is a strategic brand consultancy powered by data and insight. Everything we do is about helping brands create commercially and emotionally rewarding relationships, closing the ‘relationship gap’ between people, brands and business.

We are a team of cultural experts, data geeks, strategists, insights journalists and marketing science wizards. Together we unlock new opportunities for businesses and brands to grow and co-invent the future.

We help shape brands through disciplined strategic thinking. This then acts as a driving force to extract hidden insights from the data and carry out further research.

As the largest research consultancy within the Omnicom Group, we have been working with some of the world’s biggest brands for over 25 years, turning data and research into actionable insight. This helps our clients identify future-facing strategies for growth.