Canderel Leads The Trend Of Creating FMCG Products

Canderel has launched a wholesome range of low-calorie food products in the UAE which are available in different quantities and attractive packaging with increased shelf life.

Canderel, a global leader in the low-calorie sweeteners category, aims to offer products that are ideal for those looking for healthier and natural alternatives to sugar as well as for people with diabetes looking to enjoy sweet foods and drinks that do not affect their blood sugar levels.

The offering of low-calorie food has seen an increase in demand as consumers seek out a healthier lifestyle. As people are getting savvier about added sugars and how a sugary diet can influence your risk of illnesses like type 2 diabetes and heart disease, the consumers are now actively looking out for products that are using less or no added sugar.

Chocolates from Canderel are rich in cocoa, contain no palm oil, and have 0% added sugar, thus making them suitable for diabetic as well health-conscious consumers. Among the ingredients of Canderel’s rich, creamy, melt-in-your-mouth chocolate range are cocoa butter, dietary fiber, Inulin, and Maltitol, a natural sweetener with less calories yet tastes like normal sugar. Apart from chocolates, Canderel is mainly known around the world for its stevia range; a natural plant-based sugar replacement that can be used in multiple ways from tea, coffees to baking and cooking.

The global low-calorie snacks market was valued at $7,620.1 million in 2020 and is expected to garner $24,117.4 million by 2030, registering a CAGR of 12.3% from 2021 to 2030. Canderel has observed that low-calorie food is a major growing segment in the health food market. The increasing health concerns and changing lifestyle is pushing this market segment upwards. On similar lines, Mr. Rajnish Ohri, Vice President & Managing Director, South Asia, Middle East & Africa was present at a panel discussion at Gulfood 2022 on Global Trends in FMCG Innovation – Achieving Maximum ROI and Sustainability with Next Generation Production and Distribution Technologies, along with other industry speer heads. Mr. Ohri shared insights on how the past 2 years post-COVID, things have seriously affected consumer behavior. There has been a speed up in food chain sustainability and huge consumer awareness and empowerment push towards creating more green products. He also stated that local economies have become more important. He further adds that all organizations have equal social responsibility for the environment, sustainability, and food security. Today, innovation is all about sustainability.

Canderelâ the chocolate range is available across Carrefour, Spinneys, and other leading supermarkets as well as on Amazon and Talabat.

Press Release: Canderel

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