Men’s Arab Fashion Week Kicks Off

Dubai Design District (d3), in strategic partnership with the Arab Fashion Council began its third edition of Men’s Arab Fashion Week, with 15 shows set to run from 28-30 January 2022 (6-10pm) at d3. Supported by Dubai Festivals and Retail Establishment (DFRE), the Arab Fashion Week-Men’s Fall-Winter 2022/23 program will showcase d3-based designers as well as regional and international talent from Lebanon, Iraq, Libya, Jordan, the UK, France, Switzerland, and the US.

The opening evening will see the talents of the UAE’s Amato and Anomalous hit the runway along with Lebanon’s Maison du Mec – with shows live-streamed on various mediums, online by Meta, formerly known as Facebook Inc., and offline on digital screens across Dubai Design District (d3).

The evening of the 29th will see the exciting regional names of Michael Cinco, Ahmed Amer and Zaid Farouki take center stage along with France’s Valette Studio and the US’s Asher Levine. And on closing night, the line-up will present Lebanon’s Emergency Room and Tagueule, as well as American Rag, Zardouz, and B Hype.

Dubai Design District
Vitor Loubi via Unsplash

With the Covid-19 pandemic having radically accelerated the digital transformation of fashion, the third edition of Men’s Arab Fashion Week will showcase how menswear has truly embraced technology. American designer Asher Levine integrates cutting-edge techniques in both fashion and science, implementing 3-D printing devices, illumination technologies, along with innovative leather goods and virtual fashion.  The third edition of Men’s Arab Fashion Week will enable the audience to try on Levine’s designs using in-app experience and virtual fashion experience all whilst exploring new digital fashion paradigms through his wearable NFTs.

With the aim to revolutionize the industry’s business mode, FLTRD, a homegrown concept store featuring emerging and talented designers, will host a See-Now; Buy Now Pop-up in d3 to enable fashion enthusiasts to shop the Fall Winter 2022/23 collection directly off the shelf. The pop-up will be available in d3 from the 27th of January to the 1st of February.

Press Release: Arab Fashion Week

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