In a bid to promote mindfulness and creativity, Paus;, a newly opened café + community space offering holistic wellness activities that are good for the physical, mental, and spiritual well-being, is launching a series of free photowalks from January to March 2022. Participants will be equipped with Nikon Z5 Mirrorless cameras courtesy of Nikon Middle East FZE, plus be able to enjoy healthy ice cream from Enjoy Trill during the tours. An opportunity to join an overnight photowalk at Longbeach Campground and get their photos exhibited at World Art Dubai from March 16 to 19 is also open to all attendees.
The photowalks are scheduled on January 22nd and 23rd at Theatre of Digital Art, Dubai; January 29th and 30th at Al Noor Island, Sharjah; February 12th and 13th at Mangrove National Park, Abu Dhabi; and February 26th and 27th at Hatta, Dubai. Participants who post on social media using #MyHappyPaus and #PausWithNikon will stand a chance to win an overnight photowalk from March 10th to 11th at Longbeach Campground, a one-of-a-kind hotel in Ras Al Khaimah that brings together a traditional camping ethos with luxurious amenities and engaging activities — creating an immersive “glamping” experience.
Shortlisted photos will be exhibited at World Art Dubai, the region’s most accessible and affordable retail art fair which sees four days of artistic displays, immersive workshops, and engaging features. The booth will be designed by sustainable and conceptual artist, Mari Koval, who will endeavor to create a space within World Art Dubai that can positively impact visitors’ mood, elevate their productivity and boost creativity.
The goal for the photowalk is simple – to capture things that spark joy. To help participants express themselves, they will be provided with Nikon Z5 Mirrorless cameras as well as their own SD cards to take home, so they can edit and upload at their own time. The Nikon Z5 offers advanced photography and videography features and is the flagship of Nikon’s award-winning Z lineup of mirrorless full-frame cameras, at a compact body and a more inclusive price point, allowing every level of photographer to capture their greatest moments in every light and angle at every budget.
“We aim to encourage the community to discover their own happy pause even beyond our physical venue. By exploring a new place and combining that with the practice of creativity, we believe it is possible to be truly present for yourself when you decide to pause,” says Sophiya Faizal, co-founder of Paus;.
The photowalks will start from Paus; where Nikon cameras will be distributed. A shuttle bus will then take attendees to the destinations. During the tours, snack partner, Enjoy Trill, will help fuel up everyone’s happy and creative juice with its healthy ice cream that’s also keto, gluten-free, dairy-free, and ultra-low sugar. After the tours, everyone will be dropped off at Paus; where cameras will be returned and memory cards will be given.
“This activity opens a very important conversation around the relationship between one’s mental health and creativity. We’ve always believed that photography can be a self-care medium – just the photographer, the gear, the world, and an opportunity to center your attention towards expressing yourself. Whether it’s an exercise to practice your artistry or you’re aiming to send a powerful message to your audience, Nikon wants to make sure we take care of the technology, so you can focus on yourself and the story you wish to convey,” says Narendra Menon, Managing Director of Nikon Middle East FZE.
Press release: Paus; Cafe