TikTok has rolled out a series of educational webinars and a dedicated one-stop hub for everything related to Ramadan, with the aim to support brands leave an impact, while honoring its essence.
“Uninterrupted Ramadan” webinar series will be launched and hosted by TikTok experts and builds on TikTok for Business commitment. The webinar series aims to further educate brands and marketers on the best ways they can create content that blends instead of interrupts, by focusing on familiarity, relatability, and noticeability.
Jochen Bischoff, Head of Consumer Business Partnerships GCC, Global Business Solutions, said: “Brands understanding the importance of authentic content in consumer centricity is decisive. A humanized experience with the community at heart is the future of marketing and is integral to TikTok’s offer. This effect is amplified during seasonal moments, whereby brands have to remain relatable, empathetic, and authentic. As people embrace the spirit of Ramadan, brands need to create content that naturally builds consumer connections. Creators trigger identification and emotions. Handing the brief over to Creators is becoming the new norm. In return, brands will increase relatability in special family moments, which helps build brand equity and growth.“
All “Uninterrupted Ramadan” webinars can be accessed on TikTok for Business’s LinkedIn Page and the microsite.
Press Release: TikTok