How to Build an Iconic Brand
Judy Daghestani
How brands can distinguish themselves. With an ever-changing landscape, marketing comms experts need to stay in the forefront…
The Circular Theory & Sustainable Business
Exploring the Circular Theory. Meet Najia Qazi, Founder of Dubai based platform, Sustainable Narrative, which hones in on how to…
PR, Luxury and the Pandemic
"The role of a [communications] agency now has really evolved to be much more sales focused which is…
The Good, the Bad and the Unexpected
“It’s always evolving. You have to know what your passion is and what you’re good at as well…
Predictions For A Post-Pandemic Fashion Month
“Everybody is going to be using digital means now to tell their stories. The advantage that big [fashion]…
Rebuilding Beirut’s Creative Community
"The Lebanese fashion industry is quite an important one, both regionally and globally. So whatever we can do,…
The Customer-First Approach
There is no brand without loyal customers. The 18 billion dollar Zara, thrives in its category by “co-creating its products…
Op-Ed: The Consumer You Knew, No Longer Exists
- By
admin
Photo by Artem Beliaikin on pexels Adapt to survive. With shifting consumer behaviors, 2020 has been named as…
Edu-tainment & the Evolving of Influencer Content
The role of influencers during the pandemic. To succeed today as influencers, being tone-deaf is to die while…