Watsons Expands Into The Middle East

Watsons recently opened into Qatar at Doha Festival City in January 2022. This follows the new store opening in Dubai Mall, Dubai Festival City, Mall of the Emirates and Al Wahda Mall in the United Arab Emirates, and Mall of Dhahra in the Kingdom of Saudi Arabia.

Skin Expert for Beauty Enthusiasts, Jonathan Watts, General Manager of Watsons GCC at Al-Futtaim, commented on the latest new door: “Al-Futtaim signed a franchise agreement with Watsons in early 2020 with the vision to bring fashionable and affordable beauty and lifestyle products to customers in the GCC region. Despite the COVID-19 pandemic interruption, these stores were opened in less than 24 months.

“Qatar is a truly vibrant and unique market. While customers are getting more and more sophisticated about beauty and personal care, Watsons as the skin expert is delighted to bring our customers exclusive international brands. The excitement is overwhelming as customers have been eagerly waiting for Watsons to expand across the GCC via our O+O (Offline plus Online) retail model, allowing beauty lovers of all generations to shop offline and online.”

Face roller
Content Pixie via Unsplash

With the purpose to inspire customers to “LOOK GOOD, DO GOOD, FEEL GREAT”, Watsons as a beauty authority is bringing over 200 brands from around the world, offering makeup, skincare, haircare to personal care. Close to half of its products are exclusive at Watsons, including brands from the UK, France, Japan, and Korea. Some of the top pick brands include Deweytree, Holika Holika, Leaders, Superdrug, Target Pro by Watsons, and more.

Now in Qatar, customers have the chance to explore the nearly 3,000 sq. ft. beauty land with designated zones like Natural & Clean Beauty which features the Sustainable Choices products, and an open makeup area so that customers can try out different looks and play around with a wide range of latest and trendiest color cosmetics. 

Press Release: Watson GCC

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